Venture Studio
We build, launch, and incubate our own products and businesses.
A venture studio is an operating company that builds startups itself — generating ideas, staffing them, launching them, and spinning out the ones that work as their own companies. That’s what we do at Ministry of Product: AI products, SaaS products, internal ventures, and product experiments, started and built in-house.
We back a portfolio of work rather than a single bet. Most ideas are explored briefly. A smaller number gain traction. The ones that prove real spin out as companies.
How It Works — The Engine
The Venture Studio runs on an Innovation Commons: an invite-only practice where builders explore ideas before they become companies. It’s how ideas actually become ventures. The full operating model is written down in The Workbench — the Innovation Commons explainer and the Ministry of Product Charter.
Earned ownership (BSSS). Ownership isn’t assigned upfront. It’s earned through contribution using Big Slice / Small Slice — a venture’s ownership opens in milestone-based slices, and contributors earn proportional stakes as the work happens. Completed slices lock; future ones stay unallocated until the work is done.
The Product Pathway. Every venture climbs the same release levels — from Idea to Prototype to Users to Revenue to Stable. Each level is a milestone, not a calendar date. Focus shifts as a venture matures: early on, problem clarity and usefulness; later, reliability, scale, and sustainability.
Cohort funding and spinouts. A cohort fund backs a year of venture creation. As ventures earn their way up the pathway, the ones that clear the bar — real revenue, positive cash flow, repeatable acquisition, a stable product that runs without babysitting — spin out into their own companies, and the milestone ownership freezes into a formal cap table.
Run the simulator → Work with us → About →